A presentation to Corporate Executive to learn more about Innovate, our in-house innovation program. Covering the history, process and successes of the program in just twenty minutes, I needed something that was quick to engage and visually stunning to attract a tough and time-poor audience. Starting with a familiar narrative to hook the audience in, followed by compelling black-and-white images and embedded multimedia, I ended the presentation with a gift for each Corp Ex member – a custom-made Innovation Kit that they could takeaway with them. As the project lead, I designed, created and coordinated this showcase from start to finish, including: Conceptualising showcase ideas with the Innovate team (my subject matter experts) Designing the overall visual style Developing the presentation slides Coordinating and art-directing our in-house graphic design team on producing the kit and various materials Presenting the showcase to CorpEx and other staff Corporate Executive was highly impressed, with the Director General commenting it was one of the best presentations he’s seen. Through positive word-of-mouth, I was requested to present to other key staff members within the department. Work completed while employed by the Department of Communities.
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Playup Perth is a showcase and testing ground for the latest games and creative innovations in Perth. Since 2013, Playup Perth has featured over a hundred locally-made games at regular playtesting events, allowing the community to give feedback to game designers. Games range from tabletop, digital, mobile, VR/AR, pervasive, social and immersive experiences. Each event has a regular attendance of 50-80 people. In 2017, Dr. Kate Raynes-Goldie asked me to help redesign the Playup Perth website, including: A rebrand of Playup Perth with a bold fresh identity, including a new logo, colours and visual style A responsive WordPress theme A complete overhaul of the site structure New site features, including a games directory A branded Mailchimp template and social media graphics A style guide on how to use design assets A training documentation for other team members on how to use the new site The site redesign helped Playup Perth secure their first ever funding partner with City of Perth, and set up its own pilot microgrant support program.
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Compass Learning Management System
The Housing Authority changed to a new learning management system called Compass in 2015. As part of the change, we needed a suite of learning resources and promotional material to distribute to staff. We wanted a visual style that was fun, colourful and bold – a huge contrast to the corporate branding staff was used to seeing. The style needed to align with the Compass logo. I was in charge of designing, creating and implementing a consistent visual style across all content, including: A short promotional video/animation for the launch of Compass A series of interactive online tutorials aimed at both learners and managers A series of booklets with step-by-step instructions on how to use the system Work completed while employed by the Housing Authority. (Contact Helen for preview password)
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eCampus E-learning Suite
The eCampus E-learning Suite is an ecosystem of learning resources and templates used by lecturers and students on the Moodle Learning Management System. The overall brand design of eCampus consists of: A Moodle theme – a set of web design elements, including backgrounds, colours, and fonts – that is used by the LMS Document templates An icon set Video identities for training videos Email newsletters The aim was to create a consistent brand that aligns with the corporate style guide, yet it still has its own defined visual style that can be used for e-learning products. One of the major challenges was to create a website architecture that worked for the various users of the site – students, lecturers, staff and guests – and to create a streamlined and easily navigable experience for the user. Work completed while employed by Polytechnic West.
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Curtin University Orientation
A suite of promotional material designed for Curtin University in 2009 for their International Prep and Orientation Weeks. This included a 24-page booklet, a series of A3 posters, and slideshows to play on the plasma TV screens around the campus. Curtin was looking for a design that was fun and energetic, a complete overhaul from its existing corporate-looking design. In the end, I opted for a visual style that utilised symbols, simple graphic elements and a bright colour palette that could quickly grab students’ attention. Freelance work completed for Curtin University.
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