An animation about the introduction of a new housing tenancy management system (that was to replace a widely-used but older system). The purpose of the animation was to communicate to staff why we are moving to a new system, and reassure them that different types of support are available. Our aim was to make it fun and easy to understand, with the use of cartoon characters to make the video more accessible, and the use of an analogy to cars in the narrative to make it more relatable to staff.
This different approach and style, which was vastly different to the standard corporate video staff are used to seeing, garnered great feedback throughout the organisation. My role in this project was working on the animation, music and sound effects.
Work completed while employed by Department of Housing.
(Contact Helen for preview password)