A video to encourage staff to embrace the change journey the organisation is undergoing. Its key message is to show that we are constantly changing, just like how nature evolves with time. Vivid imagery were used to draw the parallels between evolution and the Department’s changes over the course of history.
A part of the challenge was to create something other than just the standard corporate video. We played around with various concepts as a team before the idea of evolution came about. We only had three weeks to produce the video, before it was shown at an organisation-wide launch event and subsequently to external stakeholders. My role in this project was in the conceptualisation and overall creative direction.
Work completed while employed by Department of Housing.
(Contact Helen for preview password)