Playup Perth


Playup Perth is a showcase and testing ground for the latest games and creative innovations in Perth. Since 2013, Playup Perth has featured over a hundred locally-made games at regular playtesting events, allowing the community to give feedback to game designers. Games range from tabletop, digital, mobile, VR/AR, pervasive, social and immersive experiences. Each event has a regular attendance of 50-80 people.

In 2017, Dr. Kate Raynes-Goldie asked me to help redesign the Playup Perth website, including:

  • A rebrand of Playup Perth with a bold fresh identity, including a new logo, colours and visual style
  • A responsive WordPress theme
  • A complete overhaul of the site structure
  • New site features, including a games directory
  • A branded Mailchimp template and social media graphics
  • A style guide on how to use design assets
  • A training documentation for other team members on how to use the new site

The site redesign helped Playup Perth secure their first ever funding partner with City of Perth, and set up its own pilot microgrant support program.

I cannot say enough good things about Helen and her work. She was one of the most organised and professional individuals that I have ever worked with… the new website not only looks absolutely beautiful but works incredibly well at showcasing what we do.Dr. Kate Raynes-Goldie View Site