The Swarming Instagram Filter is a series of Instagram filters created for National Gallery of Victoria‘s Melbourne Now 2023 exhibition.

Created in collaboration with artist James Lemon for his Swarming exhibit, participants can use the filter to:

• Be a Bee – transform into a bee amidst the explosion of fluorescent colours in the space
• Be with the Bees – immerse themselves in a swarm of colourful animated bees

The filter was accessible via QR codes in the Swarming exhibit, located on the third floor of The Ian Potter Centre: NGV Australia at Federation Square from 24 March 2023 – 20 August 2023.

Additional Credits & Info:

Collaborators: National Gallery of Victoria (NGV) & James Lemon

Design & Programming: Chad Toprak
Animation: Helen Kwok

Exhibition: Melbourne Now 2023
Venue: The Ian Potter Centre: NGV Australia
Dates: 24 March–20 August 2023

Photography: Helen Kwok